After writing (yet) another proposal for our university’s social media initiatives to help (yet) another strand of activity at the uni to reach out to its core audience, I am struck by just how easy most people think this is. Everyone wants more out of social media – lecturers, community outreach, student support, staff support, marketing, faculty news delivery… whatever.
There are many core aspects that everyone potentially fails to understand – namely, you need to have something worthwhile to say that people want to hear, want to say it frequently, in a wide variety of ways, deliver it in different mediums, be prepared to put in long hours of enthusiastic dialogue, understand timely delivery, understand the persona of your audience, know how to construct really good questions (this is one of the hardest things to know), not be lazy, have flair and style, not be ignorant of what is happening around the web (the zeitgeist), and be connected. I could go on, but these will do for starters.
After all that, who wants to take part?