For some time I have tried to alert a variety of folks about the oncoming deluge of new careers in digital, some of which aren’t that new at all nowadays. I recall adding a comment to a Times Higher discussion on careers and valid degree pathways, mentioning a few new job roles that might not be familiar to others partaking in the discussion: Search Engine Optimiser, Content Manager, Digital Promotion Strategist etc. I was met with a torrent of derisory comments relating to my use of ‘Orwellian newspeak’ and ‘unnecessary brave new world pointless jobs’, which to me only indicated the frightening lack of knowledge of those commenting.
Today, like most days, my inbox contained some new jobs from email job subscriptions I have – these were a few of the jobs:
- SEO Executive
- Web Trafficker
- PPC Specialist
- Online Sales Manager (SaaS)
- Digital Account Director
These are just a few of the new job titles I see every week. If I try to talk to university course leaders or others controlling course provision and future development, they all tend to react like the academics on the Times Higher website. But not always. I am happy to report I have had some keen interest from a European college about ideas feeding into these kinds of careers. Perhaps in the UK we are far too set in our ways (aka complacent) to understand that we are in danger of missing the
bus plane completely on how to reinvent ourselves for the future.
It’s worth noting that on the Guardian Jobs website (where the above came from), in the Media section, Digital Media has the highest total of available jobs (this week 576), and contains every possible version of what I am on about.