RG1 Analysis

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Technical Profile to RDI Indicator

Rogers categories can be summed up below with a frequently used abridged set of terms for the types of people found in each category. More in depth descriptions are contained within Rogers own work (1962 and 2003 5th ed), or those which this research used, in Sahan’s ‘Detailed Review of Rogers Diffusion of Innovations Theory and Educational Technologies Studies based on Rogers Theory’ (2006).

  1. Innovator: Venturesome
  2. Early Adopters: Respectable
  3. Early Majority: Deliberate
  4. Late Majority: Skeptical
  5. Laggards: Traditional

The scale of technical proficiencies and efficacies (relevant to questions in the question sets) used for the Rogers Diffusion of Innovations indicator was:

  1. Number of devices
  2. Wide variety of operating systems
  3. High internet use
  4. High mobile use
  5. Amount of work or play ‘on the go’
  6. Wide variety of apps and software
  7. Strong enthusiasm for technology in all aspects of life
  8. Has ideas for uses of technology
  9. Speed of adaptation to new devices or applications
  10. Self efficacy accuracy ratio to actual skills and experience

Using their anonymised code name of R1, R2 etc, the profile of each participant was then placed into the Rogers scale of technology adopters, but with additional technical proficiency and efficacy awarenesses.

Our participants appear to be:

  • 1 innovator (R1)
  • 2 early adopters (R3 and R7)
  • 4 early majority (R4, R5, R6, R8)
  • 1 late majority (R2)

There might be some level of inaccuracy as the scale itself might not be the most robust or scientifically repeatable scale of measurement. Below are the descriptive terms used to provide additional ‘digital efficacy and awareness’ criteria for the Rogers Adopter categories.

  • Innovator
    Very high score on all factors. Interested for its own sake, drawn to technical solutions as second nature.
  • Early Adopter
    Mid to high scores on majority factors, especially ideas and variety. More aware of possible drawbacks or risks.
  • Early Majority
    Majority mid scores. Waiting to see what others do but still using fair amount of technology if deemed useful. Much more aware of drawbacks or risks.
  • Late Majority
    Majority Low to mid scores. Not very interested, hardly any amount of technology but will adapt very slowly. Negative aspects outweigh any perceived positives.
  • Laggard
    Majority low scores. Not engaged at all with technology, even actively avoids it. Perception of technology as intrusive or a destructive force on quality of life.

Below is the table for the RDI Indicator roles, showing each respondents grading in the scale of technical proficiencies and efficacies.

Table 1: showing the RDI indicator allocations


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