http://www.netmagazine.com/features/using-right-tone-voice-your-brand I have talked over and over ’til I’m blue in the face about being nice online. Being friendly in emails, being approachable with the written word. Being, you know, relaxed. In academia this seems to be a lost message. We do sooo much to prove how clever and informed and well researched we are in our papers, lecture materials… Read more →